Bright Start College Savings, Illinois’ 529 program, provides a simple and easy way for families to save for the day their children go to college. Bright Start underwent a creative refresh this past year to better speak to their target audience. Bright Start College Savings provides a mean for all families to save for their kids’ education. Our objective is to focus on the understanding of a Bright Start account, benefits and advantages of saving early, as well as the fact that people from all different backgrounds can save for college.

TRIFOLD CONSUMER BROCHURE

COLORING BOOK

16 PAGE CONSUMER BROCHURE

SEASONAL AND GENERAL EMAIL BLASTS

FACEBOOK SOCIAL MEDIA

CONTRIBUTORS:

copywriter: crystal vining

creative director: brett lakanen

illustrator of coloring book: mike coon