Bright Start College Savings, Illinois’ 529 program, provides a simple and easy way for families to save for the day their children go to college. Bright Start underwent a creative refresh this past year to better speak to their target audience. Bright Start College Savings provides a mean for all families to save for their kids’ education. Our objective is to focus on the understanding of a Bright Start account, benefits and advantages of saving early, as well as the fact that people from all different backgrounds can save for college.
TRIFOLD CONSUMER BROCHURE
16 PAGE CONSUMER BROCHURE
SEASONAL AND GENERAL EMAIL BLASTS
FACEBOOK SOCIAL MEDIA
copywriter: crystal vining
creative director: brett lakanen
illustrator of coloring book: mike coon