This is a fictional campaign and rebrand for the booming eyewear company, Warby Parker.
Warby Parker is a unique eyewear brand that sells for a fraction of the price but with all the flair. The objective of this campaign is to give Warby Parker a creative rebrand that gives them a fresh, modern, and ultimately “high fashion” personality to elevate the brand out of the hipster realm.

PRINT ADS

LANDING PAGE, DESKTOP + MOBILE

FASHION LOOKBOOK

CONTRIBUTORS

photographer: sarah kokes