The Baconator. Six strips of bacon, two beef patties, and no veggies allowed. In this campaign we personified the ingredients of a Baconator to prove that our largest, mightiest sandwich doesn't need any vegetables to be delicious.
:30 second tv spot, "BACONATOR 101"
digital video, "club baconator"
DIGITAL VIDEO, "FIRST DATE"
DIGITAL VIDEO, "JOB INTERVIEW"
creative director: daniel lobaton
associate creative director: ethan tedlock
senior copywriter: david brandorff
associate copywriter: ant tull
producer: shae mermis