Twitter has become a place for Wendy's to connect with their fans that is unique for a brand. Wendy's can roast its diehard fast food lovers, take stabs at which movies will win an Oscar, and they can drop a mixtape because on Twitter, they're just like you. They understand the humor of the internet and how to sell a product without selling a product.
Last year, our team rocked the Twitterverse with #NuggsForCarter and we came out swinging this year as well. The following video highlights our top performers.
social strategy team: christina miller, sam schuster, jessica wiggins
community manager: matt keck
creative director and associate creative director: tony marin and jess elwood
copywriters: francis labelle and ant tull