Wendy’s largest differentiator from other QSRs is the fact that their beef is fresh, never frozen, and always has been since 1969. And it is also the one fact that most consumers refuse to believe. To convince consumers that our beef is fresh, and consequently that frozen beef is old and gross, we created the Freezer Dig campaign.

:30 SECOND TV SPOT, "FROZEN IS FOR LATER"

Digial video, "frozen filter"

DIGITAL VIDEO, "SCRAPE BY"

 

CONTRIBUTORS

creative directors: jordan gray, daniel lobaton

associate creative director: spencer bersgstrand

associate copywriter: ant tull

producer: gary granger