AVOCADO SHOPPING NETWORK

If there is anything we know for 100% certainty, it’s that people LOVE their avocados. Sometimes even too much. So for Super Bowl LIV, we created the Avocado Shopping Network, a marketplace of products specifically designed to keep your avocado stylish and cozy right up until the point you devour them. And as we thought, they ate it up. We sold out of everything before the 4th quarter even started. Phone lines were open all game featuring our celebrity host, Molly Ringwald, convincing you that what you really need, is a tiny velour tracksuit for your avocado.

New York Festivals, Bronze - Direct

2020 Merkle Digital Bowl - #2 Digital Advertiser of the Super Bowl

CREDITS

copywriter: tracy silagi

senior art director: hansel quintela

senior copywriter: colin o’toole

director: frank todaro

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