AVOCADO SHOPPING NETWORK
If there is anything we know for 100% certainty, it’s that people LOVE their avocados. Sometimes even too much. So for Super Bowl LIV, we created the Avocado Shopping Network, a marketplace of products specifically designed to keep your avocado stylish and cozy right up until the point you devour them. And as we thought, they ate it up. We sold out of everything before the 4th quarter even started. Phone lines were open all game featuring our celebrity host, Molly Ringwald, convincing you that what you really need, is a tiny velour tracksuit for your avocado.
New York Festivals, Bronze - Direct
2020 Merkle Digital Bowl - #2 Digital Advertiser of the Super Bowl
CREDITS
copywriter: tracy silagi
senior art director: hansel quintela
senior copywriter: colin o’toole
director: frank todaro