“Do avocados have heads? We don’t know! But look how cute this helmet is.” For Super Bowl 2020, we knew one fact for 100% certainty: people freaking love their avocados. So we leaned into that notion and created a line of products specifically designed to keep your avocado stylish and cozy right up until the point things take a turn in the avocado relationship and you decide to eat it.
New York Festivals, three Finalists, One Bronze - Direct
2020 Merkle Digital Bowl - #2 Digital Advertiser of the Super Bowl
:60 extended cut
AFMSN CASE STUDY
Every product created sold out well before the game was over, crowning Avocados From Mexico the #2 Super Bowl Digital Advertiser.
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CREDITS
copywriter: tracy silagi
senior art director: hansel quintela
senior copywriter: colin o’toole
director: frank todaro