EXPERIENCE
November 2021 - Present // Associate Creative Director (January 2024), VaynerMedia New York. Clients: Pepsi, Starry Lemon Lime Soda, Cheetos, Scott Toilet Paper, U by Kotex, Captain Morgan, BevMo, Connections Academy by Pearson, Insignia Foods. Worked on the launch of two new PepsiCo products (Starry and Cheetos Flamin’ Hot Chili Tangy Fusion), Captain Morgan’s new ready to drink (launching this Spring), and Insignia Foods 505 Salsa line.
March 2021 - November 2021 // Senior Art Director, Grey Group New York. Clients: Applebee’s, Frank’s RedHot, and InvescoQQQ.
November 2018 - March 2021 // Art Director, EnergyBBDO Chicago. Clients: Avocados From Mexico, SC Johnson (Drano, Ziploc, Raid, Windex), Mars/Wrigley, Lincoln Park Zoo, Starbucks, and Pearle Vision. Created a Super Bowl campaign for Avocados from Mexico and brought in a new client to the agency, the Lincoln Park Zoo.
April 2016 - November 2018 // Junior Art Director, VMLY&R Kansas City. Clients: Wendy’s and TEDx Kansas City. Helped level up the Wendy’s social media accounts to the accounts we know and love today.
May 2015 - April 2016 // Intern and Freelance Junior Art Director, Laughlin Constable Chicago. Clients: Bright Start College Savings, Northwestern Medicine, and EcoTools. Learned a lot.
EDUCATION
BFA Advertising Art Direction, Columbia College Chicago
AWARDS
2022 Webby Honoree, Frank’s RedHot eNFT
2022 AI-AP American Illustration 41 Archive Winner, Lincoln Park Zoo: Price of Extinction
2022 Association of Illustrators World Illustration Awards, Advertising Category Winner, Lincoln Park Zoo: Price of Extinction
2022 Communication Arts, Shortlist, Lincoln Park Zoo: Price of Extinction
2020 Bonze New York Festivals, Direct, Avocados From Mexico: Avocado Shopping Network
2020 Merit One Show, Craft Writing, Drano: Tales from the Drain
2019 Bronze Clio, Audio, Drano: Tales from the Drain
2018 Gold Cannes Lion, Social and Influencer, Wendy’s: Talk Social to Me
2018 Silver Cannes Lion, Social and Influencer, Wendy’s: Talk Social to Me
OTHER NOTABLES
2023 WIA Judge
Avocados from Mexico 2020 Super Bowl spot
Pepsi Halftime Show/Super Bowl LVI (2021) community management and content creation
Chicago Creative Coalition photography Shortlist, 2015
CONTACT
mckailey.carson@gmail.com
765-427-0950