To help Insignia Foods launch 505 Salsa to the masses, we drew inspiration from their spicy roots in the Hatch Valley and the deeply rooted Hispanic culture that’s found in their home city of Denver, Colorado and created the first ever Salsa Lucha Libre Match. Working with a local Luchador group, we made 6 new personas complete with costumes, new names, and finishing moves to highlight the flavor profiles of 505’s 6 new salsas. We promoted our new luchadors with tasting events, OOH, wildpostings, and a plethora of social, all culminating with a live Luchador fight in the parking lot of a King Soopers.

OOH

SOCIAL

THE EVENT

CREDITS
acd copywriter: scotty medlinger

photographer: christaan felder