Horse Derbies are pretty over-rated if you were to ask our team so we decided to make the Kentucky Turtle Derby to give Old Forester Whisky a standout place in the historical Kentucky Derby. This all started during the pandemic when the Kentucky Derby was postponed and Old Forester needed a digital activation to help keep fans excited. We learned that during the only other time the Derby was delayed in its history (in 1945 because of a horse-racing ban) a turtle derby was the replacement. So we thought, hey maybe it will work again. And it did. So much so that it has become an annual tradition for Old Forester but this year we added a twist, allowing fans to engage with the race by competing to be one of 8 turtle jockeys.