74% of women are afraid to talk about their periods and 44% don’t know what’s happening to them the first time they get their period, which is truly frightening information. We worked with one of the most outspoken women on the internet, Hannah Berner, to bring period information to the forefront of culture on the one night of all things scary to further UBK’s mission of normalizing periods. We brought this idea from concept to execution in under 3 weeks to get it in front of thousands of eyeballs at NYC’s Halloween Parade.
STUNT
CREDITS
senior copywriter: scotty medlinger
photographer: andrew zeiter