Wendy’s sassy attitude on Twitter (resulting in #NuggsForCarter, Twitter Roast, we beefin' (Wendy's Mixtape), and the never ending but always entertaining frozen beef debacles) gained the brand major PR traction and was in need of a killer visual aesthetic to accompany it. In January of 2017, a tiny team of creatives set out to overhaul the look and feel of our Facebook, Instagram, Twitter, and Pinterest accounts through better food styling, unique propping, and bright, saturated colors.

CREDITS

creative director: jess elwood

community manager/copywriter: matt keck

photographers: ben edwards, matt mooney, samantha levi