How many times have you seen water pool in your shower and thought to yourself “I’ll get to that later”? In this campaign for Drano, we brought the horrors that lurk inside your drain to life through three long copy stories. We drew inspiration from the likes of Edgar Allen Poe and Scary Stories to Tell In the Dark to stop consumers in their tracks and ask them to reconsider waiting to clean out their drains.
Clio, Bronze - Audio
One Show, Merit - Craft Writing
STATIC AND DIGITAL OUT OF HOME
Each story ran as static OOH as well as digitally with light animation. Each piece also included a unique Spotify code that directed listeners to hear the podcast.
CHICAGO REDEYE SPREADS
The stories ran in the RedEye one per week to keep viewers coming back for the next installment.
SPOTIFY PODCAST
CREDITS
copywriter: tracy silagi
illustrator: david lupton